Good Start Labs
For game studios and indie developers

Applied AI for game publishers

Let’s find what’s valuable in your games, build the systems to capture it, and put AI to work with your players.

What we do with you

Five ways we work with game publishers

One partner across the whole arc, from finding what is valuable in your data to putting AI to work in front of your players. We do the technical lift.

  • Find the value in your data

    We dig into your gameplay data, find what is genuinely useful to AI labs, and help you license and monetize it.

  • Build the capture systems

    We build the pipelines that turn your games into clean training data, with player consent designed in from the start.

  • Put models and agents in your games

    Live in Bad Cards

    We train models on your worlds and drop AI agents into your games to lift engagement and keep players coming back.

  • Stand up benchmarks and leaderboards

    Live in GameLab

    We design benchmarks and public leaderboards that score how well models perform in your games, like GameLab.

  • Apply reinforcement learning and advise

    We build reinforcement learning environments from your titles and work hands on with your team to put them to use.

GameLab, a public leaderboard for how well AI models play real games
Benchmarks · with Arkadium

A public leaderboard that scores how well frontier models actually play real games.

Visit GameLab
Bad Cards, a live multiplayer party game
Agents · live multiplayer

AI agents that increase engagement by 13% and reach millions of players.

Visit Bad Cards

Let’s talk about your games

Tell us what you’re working on and we’ll show you where the value is.

Talk to us